Sri Lanka Tourism – Safe Tuk Tuks for foreigners
The Tourism Development Authority wanted to ensure that foreigners who visit Sri Lanka are safe, comfortable and happy during their tuk tuk rides. Most foreigners who visit Sri Lanka are captivated by tuk tuks because they are convenient and it is one best way to explore and fit into the local life here. Tuk tuks aren’t a mode of transportation in Sri Lanka but a different culture altogether. The Tourism Development Authority rolled out their first ever tourist-friendly tuk tuk program and over 750 tuk drivers were trained. The aim of this program was to offer safe tuk rides to visitors. For easy identification and to distinguish from normal tuk tuks, we developed a story through a design for ‘tourist-friendly’ tuks. This design was further taken through t-shirts and caps that were distributed to the tuk drivers who were trained and certified by the Authority.